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Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society. By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sami Wong, Dirk Ziems
Company: concept m research + consulting GmbH
June 15, 2016
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Citation

Wong and Ziems (2016a, June 15). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities-8697